Ethics or fair business practices is one of the values of Brands On. We ask every co-worker to reflect on their action and ask: ‘Is this correct what I’m doing?’ ‘Is this fair?’
Rule of thumb is: act fair and when in doubt: discuss it!
Legal compliance
Brands On complies with all applicable laws and regulations, including treaties and international standards including the United Nations Compact’s Ten Principles. We expect the same from our supply chain.
Anti-corruption
Brands On conducts business in, and expands to other continents. We are active now in Europe, Mexico, Dominican Republic, South-Africa, Dubai and New Zealand.
Brands On will not engage in dealings of misuse of public office or power for private gain; or misuse of private power in relation to business outside the realm of government.
Anti-bribery
Our Policy:
- Never offer, promise or give anything of value to a government official or someone else to obtain an unfair business advantage
- No employee may offer, give or receive a bribe.
- Accurately register all payments and receipts.
- Never make improper payments through third parties or representatives.
- Any request or offer for bribes must be avoided; it is generally forbidden even if it is authorized by local laws
- Monitoring the policy regarding the offering or receiving gifts and entertainment.
All payments are checked by the FIN department and the CEO.
When gifts are sent to the office or in occasions when gifts are hard to refuse, all gifts are transferred to the HR department and raffled at the New Year’s reception.
Information security
Brands On has implemented GDPR and is bound by its principles. Our company protects the privacy and the confidentiality of personal, medical, family and financial data of the employees.
- Social media: The employees will not communicate confidential and proprietary information without permission.
- The employees know that they are not allowed to give personal information from others to someone within or outside the company who doesn’t have a clear business use or has permission to receive this information.
- The company protects the intellectual property of others by:
- Respecting the trademarks, logo’s, names, designs and copyrights of others in advertising, marketing and related material
- Respecting the patent rights, trade secrets and philosophies of others
- Abiding all applicable laws in relation to intellectual property.
- The company ensures the necessary IT security to protect the data.
Anti-competitive practices
These practices are dumping, exclusive dealing, price fixing, refusal to deal, dividing territories, limit pricing,...
Brands On is only a small company working for big international Brands. We don’t believe in these practices, but we wouldn’t be able to perform them as we are at the mercy of these multinational with their e-auctions and very long payment terms.
Brands On and their supply chain will not engage in illegal cooperation with competitors, including bid rigging, price fixing, market allocations or any other prohibited conduct that limits free and fair competition.
Whistleblower procedure
As mentioned in the introduction, all actions have to be reflected on and in case of doubt, be discussed.
All ethical conflicts can be discussed with the CSR project team, with management or with HR counsellor.
An alarm raising procedure for our partners is also applicable:
- For each violation of the Supplier code of conduct or the law, the confidential counsellor must be contacted.
- Every notification should be treated confidentially and reporting a Code violation will in no way disadvantage the person reporting it.
- Each violation of this code is examined directly, transparently and in accordance with our legal obligations.
- All employees are required to respect this code. The non-compliance of this code, Business Ethics and applicable laws may result in disciplinary action up to, and including, termination and possible civil and criminal prosecution.
Conflict of interest
Conflict of interests are covered by contracts, contracts with employees, customers and suppliers.
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