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As a global company, we understand that we have a role in helping to ensure the sustainability of the world’s resources and environment.

Brands On’s impact on the environment is generally through our products, services and facilities.

We are reducing our carbon footprint by creating reliable products and services that are cognizant of the environmental impact throughout all phases of the life cycle.

We also address environmental challenges in our work space through various responsible means.

 

Brands On is committed to reduce its carbon footprint.

We recognize the challenges ahead and are being supported by sustainability experts to calculate our footprint according to the greenhouse gas protocol. These experts also advise on ways to reduce. Brands On focusses on:

  • Long life cycle of the products
  • Transport
  • Energy
  • Waste / circular economy models


Tradewinds is known for wooden parasols. Comparing a wooden parasol with an aluminium one, in the carbon footprint exercise, makes it clear that a wooden version is the most sustainable option.
Furthermore, Brands On has service and maintenance programs in view of prolonging the life span of a product. We introduced PAAS, Parasol As a Service, as cream of the crop for these models.

Transport is a focus. Actions are taken to decrease our carbon emissions. We focus on electrifying and reducing weight of the cargo.

In line with transport, we look at energy. General fact in South-Africa is energy shortage, which often leads to black outs. These black outs have a huge impact. Making energy a topic that receives a lot of attention in the group.

Our maintenance programs make it possible to have more control over the waste the products could create. Periodic service contributes to a longer life cycle. It also gives us the opportunity to recycle or reuse parts at the end of life.

Brands On is looking for ways to further develop this, eventually growing into a circular model.



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